About Us

Patagonia is the world's leading environmentally friendly outdoor brand, founded by mountaineer Yvon Chouinard in 1973. With "Built to Last" as its core concept, the brand is committed to producing high-performance, durable outdoor equipment while integrating environmental responsibility into business practices.

Patagonia is not only a trusted brand for outdoor enthusiasts, but also a pioneer in sustainable development - it uses recycled materials to make products, promotes the Worn Wear program, and donates 1% of sales to environmental organizations. In 2011, its "Don't Buy This Jacket" advertisement caused heated discussions, calling on people to reduce overconsumption. In 2022, the founder transferred the ownership of the company to an environmental trust fund to ensure that all profits are used to protect the earth.

From the classic Synchilla fleece to the lightweight and warm Nano Puff jacket, Patagonia's products combine functionality and environmental protection, becoming a symbol of outdoor adventure and responsible consumption.